Work
A selection of projects across content design, product strategy, and AI-assisted workflows.
Designing for AI Agents in Signals
Redesigning advertiser-facing notifications and issue resolution workflows for an AI-first world — writing content that serves both non-technical marketers and the AI agents resolving their problems.
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A/B Testing in Instagram
Bringing structured ad experimentation to Instagram for the first time. Includes the business case, platform strategy, and content system that scaled A/B testing across 8+ Meta surfaces.
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Ask a Lawyer
Overhauling a legal Q&A platform to drive better questions, better answers, and deeper engagement — including an NLP-based recommendation engine that doubled Q&A revenue year over year.
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